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Bulgari Blu

Project Type

Photography

Date

April 2023

Location

Milan, Italy

Date

2000

Role

Image editing | Quality control | Head of Industria Digital

Company

Industria Digital, Milano

This was the campaign for the launch of perfume Blu by Bulgari. Here we focused on rendering a more dramatic make up and what is now simply called the "vignette filter" by carefully creating a smooth, circular gradient from black to clear. We did not use Photoshop. We had an amazing software called Imaginator which allowed you to paint like on a canvas and feel as free as if with a brush in your hand. Quite sad that Imaginator didn't survive the competition.

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